Measurement of Brand Conception-- A Study on Symbolic and Functional conception
碩士 === 大同工學院 === 事業經營研究所 === 87 === In keeping with this tradition, Park, Jaworski, and MacInnis (1986) noted that consumers'' needs could be classified as being either functional or symbolic. They assert that functional needs are related to specific and practical consumption problems wher...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
1999
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/03084184119021667356 |