How the effect of order of questionnaire structure affects the quality of the in homepage questionnaire on internet.

• Main Authors: Chih-An Hu, 胡志安
• Other Authors: Hung-Jiu Jang
• Format: Others
• Language: zh-TW
• Published: 1999
• Online Access: http://ndltd.ncl.edu.tw/handle/09106035203984652225

碩士 === 淡江大學 === 管理科學學系 === 87 === Former studies discuss how the effect of order of questionnaire structure affects the quality of questionnaire in mail survey and telephone survey. However, since information technology develop and users of internet increase significantly every day. So this research changes methodology in internet survey, and users on bulletin board system of Taiwan Academic Network as sample to discuss issue in attitude of speech on administration of campus board of bulletin board system. We study how effects of answer order and question order affect the quality of questionnaire and the population variable. The result proved: 1. The order of question does cause obvious result. Attitude of the interviewee is not obvious that probably cause the difference. 2. The order of answer does cause obvious result and occurs primacy effects. The cause of significance result from more answers and longer letters of description. 3. In term of population variable, age, education, college, and touch times of bulletin board system that effects of question order exist on difference issue. In sex, the research showed that the order effect on male is higher than female. In career, the research showed that the order effect on student is higher than public. 4. When the respondents’ answers to indicative questions are behavioral indexes of approval questions, asking the former questions first will enhance the strength of relationship between the responses to the two question forms.