Research on Japanese consumers' issues and reactions

• Main Authors: Hsu Wei-Chin, 徐位瑾
• Other Authors: Wu Eng-Yhi
• Format: Others
• Language: zh-TW
• Published: 1999
• Online Access: http://ndltd.ncl.edu.tw/handle/20586090795314827899

碩士 === 淡江大學 === 日本研究所 === 87 === TITLE OF THESIS: Research on Japanese consumers’ issues and reactions TOTAL PAGES:264 NAME OF INSTITUTE: Graduate Institute of Japanese Studies, Tamkang University GRADUATE DATE : January 1999 DEGREE CONFERRED: Master Degree NAME OF STUDENT: Hsu Wei-Chin ADVISOR: Dr. Wu Eng-Yhi 徐 位 瑾 吳 英 毅 ABSTRACT: In Japan, with rapid social changes in old age, informative technology and international trends, it is essential to review the major functions, adjustments and conjunction among government, business operators and consumers regarding more extensive and complicated consumers’ issues. According to Japanese Constitution, the consumer right is given with human life right. In practice, government, business and social groups are making effort to prevent consumers from dispute by government or business operators. The protection of consumers in Japan has been well-established by legislation and administrative supervision. However, after enacted for 30 years, whether the “Consumer Protection Basic Laws” is still able to solve the current complicated consumers’ issues shall be evaluated more deeply. The paper mainly focuses on the research of Japanese consumers’ issues and relevant theories, as well as reactions among government, business operators and consumers. The major findings of this paper include the importance of consumers’ issues and consumer protection. Then, three reactions of consumers’ issues are discussed from the view point of government policy, business operators’ responsibilities and consumerism. In the reaction by government policy, Japanese Consumer administrative system is described through the regulations and consolidation between central and local governments. Moreover, legislation and administrative policies of consumer protection in Japan are discussed in details here. For business operators’ responsibilities, Chapter 4 discusses the relationship between consumer protection and business social responsibility and indicates all kinds of protection policies, Chapter 5, consumerism gives an introduction of movement, objectives and future prospects of Japanese consumerism. The final conclusion states the success of Japanese consumerism due to social “bottom-up” movement and efforts by government and business. This establishment and practice of consumer protection system may be considered to be a future benchmark by Taiwan.