The Influence of Relationship Marketing and Transaction Marketing to The Decision to Add New Products by Retailers
碩士 === 東吳大學 === 國際貿易學系 === 87 === In marketing channels, manufacturers could take relationship marketing and transaction marketing to retailers, in order to make their own products sold on retailers'' shelve. Relationship marketing is a kind of relationship behavior, and transaction marke...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07501895214533040965 |