The Effects of Perceived Quality and Reference Price on Consumers'''''''' Perceived Value and Willingness to buy
碩士 === 東吳大學 === 企業管理學系 === 87 === Consumers’ purchase and search intentions are usually determined by their acquisition value from the products. However, in accord with the past research, acquisition value is a function of both perceived product quality and transaction value. The crucial issue is wh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39063552934170868350 |