行銷策略與公司績效關係之研究-以平版印刷業為例
碩士 === 中國文化大學 === 印刷傳播研究所 === 87 === The purpose of this study was to investigate between marketing-strategy and company performance in off-set printing factory. The marketing-strategy including marketing policy and competitive advantage. This research marketing policy has nine factors, i...
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| Format: | Others |
| Language: | zh-TW |
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1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73607247523504504438 |