The Effect of the Advertising Repetition Strategy on the Variety-Seeking Behavior of Brand Choice

博士 === 中國文化大學 === 國際企業管理研究所 === 87 === The purpose of this study is to find the effect of the advertising repetition strategy on the variety-seeking behavior of brand choice. The empirical data is collected by ex-perimental design. The factorial design (4*2) is used for this experimental design. 120...

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Bibliographic Details
Main Authors:	Hsueh-Ping Tan, 唐雪萍
Other Authors:	An — Tien Hsieh
Format:	Others
Language:	zh-TW
Published:	1999
Online Access:	http://ndltd.ncl.edu.tw/handle/44933876142269078819

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