The Effect of the Advertising Repetition Strategy on the Variety-Seeking Behavior of Brand Choice
博士 === 中國文化大學 === 國際企業管理研究所 === 87 === The purpose of this study is to find the effect of the advertising repetition strategy on the variety-seeking behavior of brand choice. The empirical data is collected by ex-perimental design. The factorial design (4*2) is used for this experimental design. 120...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44933876142269078819 |