THE RELATIONSHIP BETWEEN THE PURPOSES OF PUBLIC RELATIONS IN CORPORATES AND THE ACTIVITIES OF PUBLIC RELATIONS

碩士 === 國立臺灣大學 === 新聞研究所 === 87 === This thesis discusses the relationship between the purposes of public relations in corporate and the activities of public relations. The major findings are: 1. Corporate characteristics do have influences on the purposes of PR in corporates. 2...

Full description

Bibliographic Details
Main Authors:	Chang, Ching-Yu, 張靜尤
Other Authors:	LIEN, NAI-HWA
Format:	Others
Language:	zh-TW
Published:	1999
Online Access:	http://ndltd.ncl.edu.tw/handle/70838085143562577036

id	ndltd-TW-087NTU00383008
record_format	oai_dc
spelling	ndltd-TW-087NTU003830082016-02-01T04:12:40Z http://ndltd.ncl.edu.tw/handle/70838085143562577036 THE RELATIONSHIP BETWEEN THE PURPOSES OF PUBLIC RELATIONS IN CORPORATES AND THE ACTIVITIES OF PUBLIC RELATIONS 企業公共關係目的與公共關係活動的相關性研究 Chang, Ching-Yu 張靜尤碩士國立臺灣大學新聞研究所 87 This thesis discusses the relationship between the purposes of public relations in corporate and the activities of public relations. The major findings are: 1. Corporate characteristics do have influences on the purposes of PR in corporates. 2. Industrial types do have influences on the purposes of PR in corporates. 3. The purposes of PR in corporates do have influences on the frequency of the activities of PR. 4. The activities of PR can be categorized by two dimensions: (1) whether the activities of PR are long term or short term; (2) whether the target audience are specific or general. LIEN, NAI-HWA 練乃華 1999 學位論文 ; thesis 0 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立臺灣大學 === 新聞研究所 === 87 === This thesis discusses the relationship between the purposes of public relations in corporate and the activities of public relations. The major findings are: 1. Corporate characteristics do have influences on the purposes of PR in corporates. 2. Industrial types do have influences on the purposes of PR in corporates. 3. The purposes of PR in corporates do have influences on the frequency of the activities of PR. 4. The activities of PR can be categorized by two dimensions: (1) whether the activities of PR are long term or short term; (2) whether the target audience are specific or general.
author2	LIEN, NAI-HWA
author_facet	LIEN, NAI-HWA Chang, Ching-Yu 張靜尤
author	Chang, Ching-Yu 張靜尤
spellingShingle	Chang, Ching-Yu 張靜尤 THE RELATIONSHIP BETWEEN THE PURPOSES OF PUBLIC RELATIONS IN CORPORATES AND THE ACTIVITIES OF PUBLIC RELATIONS
author_sort	Chang, Ching-Yu
title	THE RELATIONSHIP BETWEEN THE PURPOSES OF PUBLIC RELATIONS IN CORPORATES AND THE ACTIVITIES OF PUBLIC RELATIONS
title_short	THE RELATIONSHIP BETWEEN THE PURPOSES OF PUBLIC RELATIONS IN CORPORATES AND THE ACTIVITIES OF PUBLIC RELATIONS
title_full	THE RELATIONSHIP BETWEEN THE PURPOSES OF PUBLIC RELATIONS IN CORPORATES AND THE ACTIVITIES OF PUBLIC RELATIONS
title_fullStr	THE RELATIONSHIP BETWEEN THE PURPOSES OF PUBLIC RELATIONS IN CORPORATES AND THE ACTIVITIES OF PUBLIC RELATIONS
title_full_unstemmed	THE RELATIONSHIP BETWEEN THE PURPOSES OF PUBLIC RELATIONS IN CORPORATES AND THE ACTIVITIES OF PUBLIC RELATIONS
title_sort	relationship between the purposes of public relations in corporates and the activities of public relations
publishDate	1999
url	http://ndltd.ncl.edu.tw/handle/70838085143562577036
work_keys_str_mv	AT changchingyu therelationshipbetweenthepurposesofpublicrelationsincorporatesandtheactivitiesofpublicrelations AT zhāngjìngyóu therelationshipbetweenthepurposesofpublicrelationsincorporatesandtheactivitiesofpublicrelations AT changchingyu qǐyègōnggòngguānxìmùdeyǔgōnggòngguānxìhuódòngdexiāngguānxìngyánjiū AT zhāngjìngyóu qǐyègōnggòngguānxìmùdeyǔgōnggòngguānxìhuódòngdexiāngguānxìngyánjiū AT changchingyu relationshipbetweenthepurposesofpublicrelationsincorporatesandtheactivitiesofpublicrelations AT zhāngjìngyóu relationshipbetweenthepurposesofpublicrelationsincorporatesandtheactivitiesofpublicrelations
_version_	1718174290856116224

THE RELATIONSHIP BETWEEN THE PURPOSES OF PUBLIC RELATIONS IN CORPORATES AND THE ACTIVITIES OF PUBLIC RELATIONS

Similar Items