THE RELATIONSHIP BETWEEN THE PURPOSES OF PUBLIC RELATIONS IN CORPORATES AND THE ACTIVITIES OF PUBLIC RELATIONS
碩士 === 國立臺灣大學 === 新聞研究所 === 87 === This thesis discusses the relationship between the purposes of public relations in corporate and the activities of public relations. The major findings are: 1. Corporate characteristics do have influences on the purposes of PR in corporates. 2...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/70838085143562577036 |
| Summary: | 碩士 === 國立臺灣大學 === 新聞研究所 === 87 === This thesis discusses the relationship between the purposes of public relations in corporate and the activities of public relations. The major findings are:
1. Corporate characteristics do have influences on the purposes of PR in corporates.
2. Industrial types do have influences on the purposes of PR in corporates.
3. The purposes of PR in corporates do have influences on the frequency of the activities of PR.
4. The activities of PR can be categorized by two dimensions: (1) whether the activities of PR are long term or short term; (2) whether the target audience are specific or general.
|
|---|