To Explore the Analysis of Customer Value and Product-assortment Strategy in Direct Marketing
碩士 === 國立臺灣大學 === 國際企業學研究所 === 87 === Multi-level marketing business, 1ike Anway, Avon, Forever, Nuskin etc., has been very popular in Taiwan. Consumer is widely familiar with interpersonal selling of package products. For getting higher market share, each firm makes tremendous efforts to keep int...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46575844380593357970 |