The Influence of Endorsement Advertising in Service on Consumer Perceived Risk
碩士 === 國立臺灣大學 === 商學研究所 === 87 === ABSTRACT The purpose of this thesis is to discuss the influence of endorsement advertising on consumer perceived risk, especially in service advertising. The advertising effectiveness and the major features of different service industries are also consid...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79528224466873882959 |