The Study of Methods to Measure Effectiveness of Web Advertising
碩士 === 國立臺灣大學 === 商學研究所 === 87 === With the increasing popularity of Internet, web ads are also growing very fast. However, we lack standards to measure the effectiveness of web ads now, and most research studied the effectiveness of web ads under different situation variables, or studied if the ef...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57427357130364156829 |