| Summary: | 碩士 === 國立臺灣大學 === 商學研究所 === 87 === In the process of an enterprise development strategy, most ubiquitous method is the growth strategy. And in growth strategy plan, some businesses use product / market''s concentration strategy, some are adopt vertical integration strategy or diversification strategy. Alternatively some companies avoid above strategy except growth strategy, such as retrenchment strategy or stabilization strategy, etc.
The purpose of this study is based on the particular character of the industry and influential factor of internal resources、 external environment、 market position、 character of top management, and take strategy option of growth strategy or non-growth strategy.
Such random study is used seven companies which is located on central and northern districts of Taiwan as study model. The research conception structure is based on internal resource such as machines equipment quantity and brand identification, external environment''s green policy、 labor shortage issue、 customer segment、 similar industries competitive strength, market position''s sales turnover, character of top management own ambition、experience、 leadership style as measurement standard Based on these study, the following are the findings :
A. The companies tend to take growth strategy as the situations mentioning below:
1. These are big scope internal resource''s machine equipment .
2. There are high influenced by government green policy returned PVC bottle to companies.
3. The influence strength of the external labor shortage problem to companies is low.
4. The external customer''s distribution is decentralization.
5. Similar industries competitive strength is low.
6. The sales turn over of market position is high.
7. Top manager''s ambition is aggressively making growth.
8. The leadership character of top management is authorized.
B. The companies tend to take non-growth strategy if the below situations incurred :
1. The external customer''s distribution is centralized.
2. The leading character of top manager is non-authorized.
C. The companies are not necessarily to take growth strategy or non-growth strategy :
1. These are small scope of machine equipment of internal resources.
2. There is or is not quality certification of internal resources.
3. The sales turnover of market position is low.
4. The character of top management background is based on technical or sales experiences.
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