A study on Internal Marketing , Role Perception, and Customer Orientation - Hotel Industry for Example

碩士 === 國立中山大學 === 企業管理學系 === 87 === In the service industry people are the most vital and most important component and this is where service providers show their identity through their enthusiasm towards the customer. Since the positive appraisement of the service and/or the product is usually based...

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Bibliographic Details
Main Authors: Ying-Chen Liang, 梁殷禎
Other Authors: Jacjou Chou
Format: Others
Language:zh-TW
Published: 1999
Online Access:http://ndltd.ncl.edu.tw/handle/64285682679446419275