The Study of Market Segmentation & Product Position on Mobile Phone Communication Service--with Hualien as an example

The Study of Market Segmentation & Product Position on Mobile Phone Communication Service--with Hualien as an example

碩士 === 國立東華大學 === 企業管理學系 === 87 ===

Bibliographic Details
Main Authors:	Yu Yo-Ren, 余友仁
Other Authors:	Hsu Yong-Hsin
Format:	Others
Language:	zh-TW
Published:	1999
Online Access:	http://ndltd.ncl.edu.tw/handle/61204214266127606629

Similar Items

The Research of Data Mining Techniques Applied to Market Segmentation New Product Development of Mobile Phone Service
by: Jen-Fu Chiu, et al.
Published: (2006)

Market Segmentation of Mobile Phones in Taiwan
by: Sugiarto Soebagio, et al.
Published: (2007)

Position mobile phone market
by: Lu, Yun Ran
Published: (2000)

Benefit Sought Segmentation of Mobile Phone Market
by: Saeed Mortazavi, et al.
Published: (2011-08-01)

Conjoint Analysis Applied in the Optimal Product Mixes of Market Segmentation Using Mobile Phone Design as an Example
by: Min-Xiu Lian, et al.
Published: (2004)

Conjoint Analysis Applied in the Optimal Product Mixes of Market Segmentation Using Mobile Phone Design as an Example
by: Min-Xiu Lian, et al.
Published: (2004)

The Investigations on the Design Quality of Mobile Phone Production Market in Taiwan
by: Yo-tao Kao, et al.
Published: (2007)

The Study in Product Attributes and Market Segmentation of Cellular Phone Service Providers
by: Chang-Hua Lee, et al.
Published: (2005)

The study of market segmentation of switching users in the mobile phone service market－A case study for Taipei Area
by: Guo-En Fan, et al.
Published: (2004)

The Market Segmentation by Consumers and Image Position of Department Stores-Example For Taipei
by: Yu, Yu-Fen, et al.
Published: (1996)

The Study of Mobile Phone Market Segmentation and Customer Satisfaction in North Taiwan
by: Yea-Ling Lin, et al.
Published: (2003)

Investigation on use of Communication media of Retailers─for example mobile phone
by: Shu-Chen Lin, et al.
Published: (2005)

Mutualism-Based Idea Management for Mobile Phone Design Service
by: Tsai, Je Ren, et al.
Published: (2007)

A Study on the Mobile Phones Purchasing Behavior and Market segmentation of Students of Lifestyle Segmentation – An Example from College Students in HsinChu Area
by: LO YU CHI, et al.
Published: (2008)

The Analysis of Market Segmentation and Positioning of Telecommunication Service Market in Taiwan--The Case of Mobile Value-added Service Market
by: SHEN, YUNG-HSUAN, et al.
Published: (2002)

THE RELATIONSHIPS OF MOBILE PHONE PRODUCT QUALITY、SERVICE QUALITY 、 PRICE AND CUSTOMER SATISFACTION－TAKING STUDENTS AT TATUNG UNIVERSITY AS AN EXAMPLE
by: Wei-Wei Yu, et al.
Published: (2013)

The effect of integrated marketing communication on the brand equity of mobile phones
by: Chu, Yu Ti, et al.
Published: (2006)

The Market Segmentation Study in Cellular Phones
by: Her Kuen-Nan, et al.
Published: (1998)

The application of bluetooth technology on communication with mobile phone agent service
by: Ro-Yung Chao, et al.
Published: (2009)

The study on the marketing strategy of mobile phone for the business customer
by: Jack Lin, et al.
Published: (2006)

A Study on consumer’s Purchasing Behavior and Market Segmentation of the Mobile phone Service --A Case Study of the NCTU Students.
by: Chen, Nai-Jui, et al.
Published: (2013)

Market segmentation of mobile communications in SEE region
by: Domazet Anto, et al.
Published: (2006-01-01)

The Relationship between Product Innovation and Market Position—The case of Taiwan’s Mobile Phone Industry.
by: Li-Wei Su, et al.
Published: (2004)

The Impact of Mobile-Phone Network Service Quality on Customer Satisfaction in Viet Nam
by: Tran Huu Viet, et al.
Published: (2011)

Transnational Family Communication: Filipino migrant workers in Taiwan and mobile phones
by: Riza A.Romero, et al.
Published: (2013)

The Effectiveness of DM Communication under Different Display Formats – An Example of Mobile Phone
by: 林靜薇
Published: (2009)

Efficient Segment-based Video Transcoding Proxy for Mobile Streaming Access
by: Ren-Yo Wu, et al.
Published: (2002)

Segmenting, positioning and market targeting in service companies
by: Kancir Rade
Published: (2004-01-01)

Competitive interaction associated with the firm characteristic - mobile phone market
by: JEN-HSIANG LIN, et al.
Published: (2010)

A study on the lifestyle and segmentation of mobile phone''s users
by: Xu, Qing-Si, et al.
Published: (1993)

A study on the lifestyle and segmentation of mobile phone''s useers.
by: Ching-Syh, Shau, et al.
Published: (1993)

Applying Production Part Approval Process in Mobile Phone Industry -An Example of the Mobile Phone Contract Manufacturing Industry
by: Hsing-Ta Huang, et al.
Published: (2008)

Unsupervised Hierarchical Clustering Approach for Tourism Market Segmentation Based on Crowdsourced Mobile Phone Data
by: Jorge Rodríguez, et al.
Published: (2018-09-01)

The Effects of Marketing Activities on Customer Retention in Mobile Phone Service Industry
by: Chen-Ting Lu, et al.
Published: (2003)

A Study on the Consumer Behavior and Market Segmentation of Smart Phone Consumers—An Example of Consumers of Willingness to Buy Smart Phone in Taipei District
by: Yin-Chi Chang, et al.
Published: (2007)

The Strategic Marketing Analysis of Mobile Phone Market
by: Chung, Sophia, et al.
Published: (2007)

The Impact of Service Quality on Consumer Satisfaction and Loyalty in The Vietnamese Mobile Phone Service Market
by: Tang-Thai Duong, et al.
Published: (2008)

A Study on Design Framework of Plastic Injection Mold - An Example of Mobile Phone
by: Jen-Chieh Lin, et al.
Published: (2010)

Quality Model of Product Kansei - Using Mobile Phones as Examples
by: Kun-chia Wu, et al.
Published: (2004)

Product Experiences in Different Cultures-Taking Mobile Phone as Example
by: Jen-YangChang, et al.
Published: (2010)