An Empirical Analysis for Taiwan''s franchise systems and payment design

• Main Authors: Wei-Wen Lin, 林瑋雯
• Other Authors: 陳世良
• Format: Others
• Language: zh-TW
• Published: 1999
• Online Access: http://ndltd.ncl.edu.tw/handle/23100834809341021916

碩士 === 國立彰化師範大學 === 商業教育學系 === 87 === The main views of this study are (1) to understand the development of franchising in Taiwan, (2) to explore the significant factors which affect the types of running franchising and the use of payment design in franchising, (3) to explore the important factors which affect the types of running franchising under different strategic groups. First, this study draws on resource scarcity , agency and transaction cost theories raised by experts. Then two-stage cluster analysis is utilized to cluster the franchisors. Next, it establishes eleven variables which may influence the types of running franchising. And regression analysis is used to test the significant variables of franchising system. Last, according to four aspects-channel control, franchisor service, franchisee risk and franchisor’s capital constraints raised by Sen, this study sets up the model of payment design. Again regression analysis is used to test the significant variables of payment design. The investigations of the empirical analysis are as following： (1) Three strategic groups -Rapid Grower, Successful, and Conservation-are clustered after cluster analysis. (2) Three variables influence the franchising system：size, C/L, contractor length. The empirical analysis also indicates that the different variables affect different strategic groups. In Rapid Grower, two variables affect the types of franchising：C/L and Domestic/Foreign franchisor. In Conservation, three variables affect the types of franchising：size, franchise fee, and contractor length. (3) In payment design, the empirical analysis indicates that channel control, franchisor service, and franchisee risk are the important factors influencing the payment design.