| Summary: | 碩士 === 國立彰化師範大學 === 商業教育學系 === 87 === Taking teachers and students in Business Administration Department of colleges and universities as subjects, this study aims to investigate students’ opinions and attitudes about business ethics, and viewpoints concerning business ethic teaching among teachers and students as well. Results of the study would sever as reference material for organizing business ethic teaching programs in the universities under the aspiration to benefit the rising of students’ business ethic level.
Using Questionnaire Survey Method as main research tool for study, the subjects in this study were divided into two parts . The first part were students randomly drawn from proportional stratified samples in Business Administration Department of colleges and universities. In this part 511 pieces of the questionnaires were valid. The second part of subjects were teachers in Business Administration Department of colleges and universities. In this part 93 pieces of the questionnaires were valid. The obtained data were analyzed by SPSS statistic software, including methods as T- Test、Oneway ANOVA、Pearson Correlation Analysis、Multiple Regression and descriptive statistic methods.
After data had been analyzed, sum up opinions on business ethics teaching and attitudes to business ethics among teachers and students in Business Administration Department of colleges and universities. Based on the results, this study made some suggestions for teachers education 、teaching material and course arrangement、course evaluation and research on business ethic teaching in colleges and universities, and provided education administration institutions and teachers the major findings as a reference guide for business ethics course planning.
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