Key-success-factors of Innovation projects and types of Innovation： The moderating Role of environmental uncertainty

• Main Authors: Ling-fong Peng, 彭凌峰
• Other Authors: Ming-ji (James) Lin
• Format: Others
• Language: zh-TW
• Published: 1999
• Online Access: http://ndltd.ncl.edu.tw/handle/97839467509887402164

碩士 === 國立中央大學 === 企業管理研究所 === 87 === Abstract -Researching on the key-success-factors of innovation projects can make the use of resources in the project more efficiently. In this paper, It divides innovation projects into two types, radical innovation and incremental innovation, and then, to analyze the causal model between the key-success-factors and the project performance under two types of innovation project in different environmental situations. The causal models under four kinds of situation can be described below: 1.Radical innovation under high environmental uncertainty : The performance are indirectly effected by manager competency, top management involvement and project executing proficiency, and directly effected by marketing expertise. 2.Radical innovation under low environmental uncertainty: The performance are indirectly effected by design sensitivity and marketing expertise, and directly effected by project executing proficiency, manager competency and top management involvement. 3.Incremental innovation under high environmental uncertainty: Marketing expertise and design sensitivity effect the performance directly and independently. 4.Incremental innovation under low environmental uncertainty: The performance are indirectly effected by marketing expertise and manager competency, and directly effected by top management involvement.