A Study on Competitive Advantages Gained by Applying Strategic Alliances and Marketing Strategies for Cellular Phone Operators in Taiwan
碩士 === 國立交通大學 === 經營管理研究所 === 87 === The subject of this study is to examine how the operators exercise marketing strategies through the resources acquired from strategic alliances, and further on building the competitive advantages. The study carried by interviewing the licensed oper...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42205111313732080347 |