A Comparative Study on the Relationship among Business Types, Marketing Strategies and Performances for the Online Bookstores
碩士 === 國立交通大學 === 經營管理研究所 === 87 === There are many kinds of goods sold on the Internet, and books are one of the favorites. Therefore, many booksellers, publishers and wholesalers build their online bookstores on the Internet. It''s worthy of studying the development...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46385118138322241784 |