| Summary: | 碩士 === 國立交通大學 === 科技管理所 === 87 === The value creation process of traditional economy has been significantly affected in the information age by the increasing usage of Internet. Not only the marketing media, cost structure, transaction pattern but the complete industrial value structure has been changed in this new electronic era. The impacts of the e-commerce on the value chain activities have been studied in this thesis. The transaction cost theory was first applied to analyze the behavior of e-commerce. The success of Dell Computer Corporation was discussed and two other successful stories in Taiwan financial service sectors were also explored.
Two major conclusions have been drawn in this research. First, using Internet as the transaction medium leads to a great reduction in cost for all members in the value chain. Consequently, core competent activities can be more focused in order to create higher value as benefited from the transaction cost reduction. Second, from a customer''s point of view all five major factors in transaction cost can be reduced by using the e-commerce. The initial investment is required for capital equipment, core technology research, people training as well as the marketing development. However, in the long run, the resultant overall effectiveness can benefit stockholders. The scale synergy of virtual value chain infrastrure undoubtedly becomes the determinant of firm''s competitiveness in the information era.
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