A Market Analysis and Competitive Strategies of Taiwan,s Lighting Industry

• Main Authors: Ling-Shi Kuo, 郭令溪
• Other Authors: Zhao-Yang Tong
• Format: Others
• Language: zh-TW
• Published: 1999
• Online Access: http://ndltd.ncl.edu.tw/handle/31132461168623425245

碩士 === 國立交通大學 === 科技管理所 === 87 === 　　Taiwan,s Lighting Industry has been declining since 1993. The objectives of this thesis are to explore the reasons behind this phenomenon, the threats that this industry is facing, and the new directions that the companies are taking in order to survive. 　　All companies in Taiwan,s Lighting Industry with more than 1 million NT$ capital investment are surveyed. There are 53 effective survey responses which comprise 35% of the 150 sample body. The survey revealed the problems and concerns which yields the latest insights to Taiwan,s Lighting Industry. 　　The statistics of domestic and global market share of lighting product categories was analyzed. Competitive analysis models such as the Competitive Environment analysis, the Porter,s Five Forces analysis, the SWOT analysis, the Key Success Factor analysis, and the Competitive Strategy analysis are performed. The findings are reported in the conclusion.