| Summary: | 碩士 === 銘傳大學 === 傳播管理研究所 === 87 === ABSTRACT
People''s Republic of China has adopted reform and open policy since 1978. Under the guidance of the policy, communication media have done so many things to transform themselves, adjusted their report content, and put much more emphasis on economic reports. All these changes have greatly influenced Mainland China. The study''s topic is comparisons of the economic report content and propaganda strategies in CCTV set one and set four. The methodology used in the study is content analysis.
The result shows that there are differences between economic reports produced respectively by CCTV set one and four. The differences lies in report topics, news resources, report areas, reporting ways, structures, attitude orientation and propaganda strategies. CCTV plays an important role in disseminating reform messages nationally and opens functions internationally.
The economic reports in CCTV set one and four reflects the government''s reform and open policies. Typical and topical reports are used to enforce propaganda nationally and internationally. Nationally the reports promote economic reforms in order to create sound investment environment.
People''s Republic of China holds tight control of propaganda, using communication media as propaganda tools. Reform and open policy is the most important policy for the present. Closer examination on CCTV''s economic reports helps us to analyze how the government proceeds the reform and open policy. For media researchers'' further study, this result can be based as a basis.
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