The research of switching franchiser strategy
碩士 === 義守大學 === 管理科學研究所 === 87 === The prosperity of chain convenient stores that turns the manufacturer''s market into the distributor''s, caused a revolution in channels. The cruel competition appears when chain convenient stores have expanded their market day by day. In order...
Main Authors: | Sao-Wen Ma, 馬少文 |
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Other Authors: | SHEN CHING CHENG Ph.D. |
Format: | Others |
Language: | zh-TW |
Published: |
1999
|
Online Access: | http://ndltd.ncl.edu.tw/handle/59603913462771223525 |
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