| Summary: | 碩士 === 逢甲大學 === 企業管理學系 === 87 === Abstract
Because the market capability of the European market after economy integrated is very great, and the development trend of Taiwanese industry is toward high-tech industry. It''s important to understand the situation and the operation performances of
Taiwanese high-tech companies that have invested in European market over three years.
There are two main purposes of this research. The first one is to find out the factors that influence Taiwanese high-tech companies
to choose the international entry mode for investing in European Market. The second one is to clarify the relationship between international entry mode and the operation performances.
Empirical data were collected using a mail questionnaire, which was completed by managers in 65 Taiwanese high-tech companies. There were 45 firms responded the questionnaire. Out of the 45 firms, 3 were excluded since they contained large numbers of missing values, resulting in a final sample of 42 firms. And the response rate was 64.6%.
There are three main findings in this research. First, the Ownership-Specific advantages, Investment Risk, Contract Risk, and Networking Linkage would influence Taiwanese high-tech companies to choice the international entry mode for investing in European market. Second, the Ownership-Specific advantages and Contract Risk were the key factors in deciding either the high degree of control or low degree of control. The Investment Risk and Networking Linkage were the key factors in deciding either the high degree of control or middle degree of control. Third, the international entry mode will have significally impact on the profits of Taiwanese high-tech companies that have invested in European market over three years.
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