Interdependency, Contracting, and Relational Behavior in Food Industry

• Main Author: 戴淑玲
• Other Authors: 賴其勛
• Format: Others
• Language: zh-TW
• Published: 1999
• Online Access: http://ndltd.ncl.edu.tw/handle/79753447549512988664

碩士 === 大葉大學 === 事業經營研究所 === 87 === The dependency structure between manufacture and their major channel is posited to influence the type of contract--explicit and normative--used. In turn, dependency structure and type of contract is hypothesized to influence manufacture''s performance on channel. This process occurs both directly and indirectly through some intermediate constructs, such as long-term orientation, relationship length, and relational behavior. The authors investigate three dependency structures：manufacture dependent on channel, channel dependent on manufacture, and high bilateral dependency. They obtain empirical support in food industries for many of the hypothesized linkages. The result as follows： 1. The more the channel is dependent on the manufacture, the more explicit is the contract governing the relationship. 2. When bilateral dependence between a channel and manufacture is high, the manufacture''s long-term orientation toward the relationship will be greater. 3. The extent to which explicit contracts are used to govern the relationship between a manufacture and its channel has no significant bearing on the degree of relational behavior between those two parties. 4. High bilateral dependence between a manufacture and a channel increases relational behavior. 5. The greater the long-term orientation of a manufacture toward is relationship with its channel, the more relational behavior should develop. 6. Manufactures with a long-term orientation to their relationship with their channel will rely more on normative contracts than will those with a short-term orientation.