The study of the relationship between product innovation type and product innovation perfirmance---product life cycle and innovation capabilities used as mediator variable

• Main Authors: Rung Jie-Chung, 張榮杰
• Other Authors: Lung Far-Hsieh
• Format: Others
• Language: zh-TW
• Published: 1999
• Online Access: http://ndltd.ncl.edu.tw/handle/38786162299697216406

碩士 === 中原大學 === 企業管理學系 === 87 === Abstract The main goal of this essay is to research to relation between the product innovation type and the product effects. The most important idea of this research is in the base of building the "Resource-Based Model: and the "Competitive Advantages Environment Model", that is, how to adopt a suitable product innovation type to achieve the respected product innovation goals when companies are holding products innovation activities. Fist, we classify the products as "Incremental Product Innovation" and "Radical Product Innovation" by the product innovation''s novel degree to the company. Besides, we also generalize two important factors to effect the product innovation -"Innovation Capabilities" and the "Product Life Cycle" from many essays and researches in the world and make them as the variables in this essay to analyze how do they effect the product innovation types and product innovation effects. The main research target is the Information Industry which have to doing the investigation continually to maintain their exist niche and promote their competitive advantages. We mailed 608 examinations and the quantities of the valid examinations are 75. We generalize some important conclusions as follow: 1. The research results reveal that there are obvious differences between different product innovation types and product innovation effects. That is, different product innovation types will have different product innovation effects. And that is also the main idea of this research. 2. After adding "Innovation Capabilities" and "Product Life Cycle" these two variables, we have some conclusions as below: (1) The innovation capabilities'' influence on the product innovation types and the product innovation effects. A. High innovation capabilities take the radical products innovation types will have better product innovation effects. B. Low innovation capabilities take the incremental product innovation types will have better product innovation effects. (2) Product life cycle''s influence on the product innovation types and the product innovation effects. A. To adopt the radical product innovation types in the introduction period will have better product innovation effects. B. To adopt the radical product innovation types in the growth period will have better product innovation effects. C. To adopt the incremental product innovation types in the maturity period will have better product innovation effects. D. To adopt the radical product innovation types in the decline period will have better product innovation effects.