| Summary: | 碩士 === 長榮管理學院 === 經營管理研究所 === 87 === With the increasing personal income and consumption ability, consumers have been more aware of consumption consciousness; meanwhile, stores pay more attention to service quality and satisfaction of consumption environment. In view of this new getting-bigger trend, the Department of Commerce, Ministry of Economic Affairs (DOC, MOEA) are actively promoting “Good Store Practice Recognition System” (GSP Recognition System) to upgrade domestic store service and shape better-quality consumption environment. In the Recognition Ceremonies of 1997 and 1998, with the estimated 11 lines of business and 403 stores which have acquired GSP, we can learn that the promotion of GSP Recognition System has worked.
Although GSP has established above-mentioned accomplishments, a number of stores do not know how to prepare effectively for GSP and don’t recognize it. Therefore, this study proposes systematic “Maintenance Model” and “Improvement Model” to assist store business to establish rapidly a suitable operation of GSP quality assurance system with GSP general/ professional principles. In the context of business performance, we have a deep discussion on the effect of business performance of GSP-recognized stores. The goal of this study is to assist stores effectively to prepare for and pass through GSP Recognition, and to underlie GSP quality assurance system with the circulation operation of System Maintenance Model and System Improvement Model. At the same time, it can also inspire the non-GSP stores to run for GSP and to enhance their business system and performance through the effect of GSP Recognition Operation on the business performance of the GSP-recognized stores.
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