Location Analysis of Fast-food Restaurant Utilizing GIS

• Main Authors: Chang, Yow-Yu, 張祐瑜
• Other Authors: Yang, Wei-Tzen
• Format: Others
• Language: zh-TW
• Published: 1998
• Online Access: http://ndltd.ncl.edu.tw/handle/26802126902620538602

碩士 === 淡江大學 === 管理科學研究所 === 86 === 　　Due to the increase of personal income and the transformation of living style, there were many new types of retail chain store introduced since 1986 .Till 1996, the total quantity of mass wholesale store, supermarket, quick store and westm fast-food restaurant has jumped over 20,000 Therefore, the quantity and location for setting the new chain store become the critical factors of such retail enterprises'' development. 　　This study first reviews the related theories of location analysis, including the central place theorem, laws of retail gravitation, Huff probability model, regression model, location-allocation model, and spatial search location model. The maximum revenue principle is set as the premise for searching the site of a new store. Considering the number of new store proposed its cost, revenue, market extent and the definition of demand, this study uses the GIS tools to conduct the spatial search location model analysis. 　　Following above procedure, this study performs a case study in Hsin-Yi District of Taipei City .The result shows that utilizing such method could appropriately find the potential locations for establishing the new westeern westem fast-food restaurant.