China''s Image in the US Media - Content Analysis of TIME Magazine(1989-1997)

• Main Authors: Ou, Te - Fu, 歐德馥
• Other Authors: Dr.Chao Yi
• Format: Others
• Language: zh-TW
• Published: 1998
• Online Access: http://ndltd.ncl.edu.tw/handle/80554409211664365052

碩士 === 淡江大學 === 美國研究所 === 86 === How has communication imperialism exerted its influence on the rest of the world near the end of the 20th century? The main theme of this thesis is to probe into the ways that the American media cover the news of developing countries with their domination of communication. In order to make a specific analysis of China''s image, the author selected TIME magazine from 1989 to 1997 to answer the proposed quantitative and qualitative questions by content analysis method.The author finds that the American media cover the news of Third World countries from the viewpoints of its own position and ideology, championing democracy, capitalism, and human rights. It therefore fails to report the news on predicaments and requirements of the developing countries. Most of these countries can only accept the negative images built by the superior, western communicators; however, some of the powerful developing countries, such as communist China, tend to resist the values and ideology from the western world.