| Summary: | 碩士 === 淡江大學 === 大眾傳播學系 === 86 === This thesis reviews the mergers and acquisitions of multiple-system
operators(MSOs) that occurred from 1994 to 1997 in Taiwan. It not only
examines the subjective and objective reasons of mergers and acquisitions and
the history of recent mergers but also investigates their impact on market
concentration. It also introduce the current situation and MSOs'' mergers and
consolidaions of cable television industry in the United States.
The concentration ratio of the top two MSOs in Taiwan in l997 is close to
50%, which imply a moderately concentrated industry structure. While
concentration of cable ownership has been increasing on the
national basis, the e
cable service is near monopoly and oligopoly in local market.It was concluded
that the exhibition stage of the Taiwan cable industry is currently moderately
concentrated but reached its highest degree in the past years. The wave of
mergers and acquisitions not merely increased the degree of
concentration in the
industry but catapulted the position of Eastern Multimedia Co., Ltd. as a
powerful market leader. The major MSOs''consolidations aim at building
efficient market clusters and network. The trend of Taiwan cable TV horizontal
mergers and acquisitions is expected to continue given the current economic
and regulatory climate.
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