A Empirical Study on Relationship Among Promotion ,Degree of Involvement and Brand Equity

碩士 === 東吳大學 === 企業管理學系 === 86 ===

Bibliographic Details
Main Authors:	Teresa Hsia, 夏心華
Other Authors:	林陽助
Format:	Others
Language:	zh-TW
Published:	1998
Online Access:	http://ndltd.ncl.edu.tw/handle/33472920935472651543

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spelling	ndltd-TW-086SCU001210232015-10-13T17:34:40Z http://ndltd.ncl.edu.tw/handle/33472920935472651543 A Empirical Study on Relationship Among Promotion ,Degree of Involvement and Brand Equity 促銷活動與產品涉入對品牌權益影響之研究 Teresa Hsia 夏心華碩士東吳大學企業管理學系 86 林陽助 1998 學位論文 ; thesis 120 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 東吳大學 === 企業管理學系 === 86 ===
author2	林陽助
author_facet	林陽助 Teresa Hsia 夏心華
author	Teresa Hsia 夏心華
spellingShingle	Teresa Hsia 夏心華 A Empirical Study on Relationship Among Promotion ,Degree of Involvement and Brand Equity
author_sort	Teresa Hsia
title	A Empirical Study on Relationship Among Promotion ,Degree of Involvement and Brand Equity
title_short	A Empirical Study on Relationship Among Promotion ,Degree of Involvement and Brand Equity
title_full	A Empirical Study on Relationship Among Promotion ,Degree of Involvement and Brand Equity
title_fullStr	A Empirical Study on Relationship Among Promotion ,Degree of Involvement and Brand Equity
title_full_unstemmed	A Empirical Study on Relationship Among Promotion ,Degree of Involvement and Brand Equity
title_sort	empirical study on relationship among promotion ,degree of involvement and brand equity
publishDate	1998
url	http://ndltd.ncl.edu.tw/handle/33472920935472651543
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A Empirical Study on Relationship Among Promotion ,Degree of Involvement and Brand Equity

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