The Study of Consumer''s Perceived Quality for the Products that have Certified the Quality Systems, Awards or Symbols

• Main Authors: Chen, Shih-Chin, 陳世晉
• Other Authors: Hsieh An-Tien
• Format: Others
• Language: zh-TW
• Published: 1998
• Online Access: http://ndltd.ncl.edu.tw/handle/34966730180940845302

碩士 === 中國文化大學 === 國際企業管理研究所 === 86 === How the product''s certified of quality systems,awards or symbols influence consumer''s perceivedquality is the core issue of this study. This studychose the certified of quality systems, awards andsymbols that the government have been recognize as theindependent variables. The degree of perceived qualityis the dependent variable. After the pretest, we choosethe price, brand and issue prior as the controlvariables. There are two part of experimental designfor this study. One is 8*4*2 experimental design of thetest of different certified of quality systems, awards,and symbol, the other is 6*4*2 experimental design ofdifferent quantity of certifies. After the ANOVA, T-test analysis, we find when theproduct have a well brand, consumers would not havedifferent perceived quality for different certifies anddifferent quantity of certifies, but if they have nobrand, consumer would have different perceived qualityfor different certifies and different quantity ofcertifies. We also find, if there are several productshave the same certified of quality system, award orsymbol, the consumer would have differ ent perceivedquality. So we suggest the company of product that ifthey have well brands, they should invest the resourcein maintain the brand, but if they have no brand, theyshould invest resource in get certified of qualitysystem, award and symbol for get the recognition ofproduct quality.