A Mathematical Approach for Measuring Multi-facet Consumer Involvement in the Product Category
博士 === 國立臺灣科技大學 === 管理技術研究所 === 86 === In this dissertation we begin with a redefinition of consumer involvement in mathematics and then establish two mathematical methods to measure the degree of consumer involvement. One is the crisp model, while the other is the fuzzy mathematical method. By this...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98540133886077671225 |