The Decision Model of International Advertising for IT Industry

The Decision Model of International Advertising for IT Industry

碩士 === 國立臺灣大學 === 商學研究所 === 86 === Taiwan''s information technology industry plays an important role of manufacturing computer-related goods in worldwide market. However, the industry''s players mainly focus their business on OEM/ODM (Original...

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Bibliographic Details
Main Authors:	Chen, Yen-hau, 陳彥豪
Other Authors:	Chen,Wun-Hwa
Format:	Others
Language:	zh-TW
Published:	1998
Online Access:	http://ndltd.ncl.edu.tw/handle/99357823830843824892

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