| Summary: | 碩士 === 國立臺灣大學 === 商學研究所 === 86 === This thesis would first of all like to investigate the problem
of intellectual property rights involved in electronic commerce
from the point of view of information value. Secondly, I would
explain and analyze the institution protecting intellectual
property rights. Last, I will make suggestions on intellectual
property rights management strategy that can be incorporated by
corporations.
The intellectual property rights management strategies
mentioned in this paper include Domain Name, Copyright on the
Internet, Homepage and Database. I would like to make further
investigation and research on the topics mentioned above.
The controversy involving intellectual property rights on
the Internet mainly concerns the areas that effect all the
individuals participating in electronic commerce. Thus, after
analyzing situations encompassing the administration of
intellectual property rights in electronic commerce, this paper
would try to deduce appropriate strategies of intellectual
property rights management for the decision-makers of
corporations.
|
|---|
