Analysis of Consumers'' Involvement Behavior for Bounded Product of Direct Selling -Take Health Care Product and Cosmetics Product as Examples
碩士 === 國立中山大學 === 企業管理研究所 === 86 === Because of the specific selling method, and having low fixed cost and few limits to joint for consumers, direct selling will be the major channel of purchasing in the future. And the products the industry of direct selling offered can provide consumers many conve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03031502978063260607 |