A study of patronage Behavior and Marketing strategy on on-line bookstore in Taiwan
碩士 === 國立中山大學 === 企業管理研究所 === 86 === The rise of on-line bookstore gives bookseller another channel to sell books, and allows consumers to have alternative way to buy books. Lots of studies about the impacts caused by the rise of Internet simply take the point of view of supply side or demand side....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10102284004592866728 |