The Study of the Relation Between Internal Marketing and Organizational Commitment-The Empirical Study
碩士 === 國立中山大學 === 企業管理研究所 === 86 === The most important subject of this research is to build up the application definition of Internal Marketing. Including Internal Marketing process and Internal Marketing Mix. Besides, this research will also be effort on the relation between Internal Marketing and...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/37161246662365425590 |
| Summary: | 碩士 === 國立中山大學 === 企業管理研究所 === 86 === The most important subject of this research is to build up the application definition of Internal Marketing. Including Internal Marketing process and Internal Marketing Mix. Besides, this research will also be effort on the relation between Internal Marketing and Organizational Commitment. The study of this research adopts questionnaire investigating. Nursing person in Kaohsiung of Taiwan is the objects of this research. And the investigating tool is the questionnaire developed by this research. According to the research result, there are eight components of Internal Marketing as follows: (1)The analysis of needs and problems inside in organization. (2) Segmentation: the distribution principles of opportunity and benefit. (3) Intangible value and essence of the employment. (4) Tangible value of the employment. (5) The operating systems of the organization. (6) The methods of Communication. (7) The interactions among the people in the organization. (8) Physical Facility. Besides, the result of this research revealed that there are two components of Internal Marketing exactly affect organizational commitment as follow: (a) Intangible value and essence of the employment. (b) The interactions among the people in the organization.
|
|---|