| Summary: | 碩士 === 國立中山大學 === 企業管理學系 === 86 === Based on Jones issue contingent model and Ferrell''s sysnthesis model, this research attempted to develop a consistent and valid tool to investigate the ethical decision-making process of marketers in Taiwan, especially the influences of moral intensity and contigent factors on ethical decision-making process. This research also tried to explore the relation between stages of ethical decision-making process.
After depth interview, expert discussion, and three times tests, the researcher developed 4 scenarios that fit the research purpose. This research adopted these 4 scenarios as the survey tool, and surveyed marketers in Taiwan. The analysis of this research includes: general statistics of moral intensity and ethical decision-making, correlation analysis and regression analysis between these two variables, and ANOVA analysis of the contingent factors and ethical decision-making.
After the survey, this research got the following conclusions:
1.The six moral intensity variables could be extracted to two factors that called potential harms and social pressure.
2.Moral intensity positively correlated ethical decision-making, and it was a good regression predictor of ethical decision-making.
3.Contingent factors affected the ethical decision-making.
4.There were positive correlation between stages of ethical decision-making.
Besides, this research had the following implications for managers :
1.Managers can forecast ethical decision-making levels by moral intensity, and then he can manager it according to situations.
2.Managers can adopt the tools and survey data as a scale tool to investigate the ethical levels of the employed.
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