| Summary: | 碩士 === 國防管理學院 === 資源管理研究所 === 86 === This paper uses the concept of Game Theory to explain the complex competitive relationship between two players, and Utility Theory to be a criterion of strategy that players make. By this these theories, we can constract a Linear Bargaining Model, find optimal bargaining solution by equilibrium of pure strategy or mixed strategy, and make the best competitive strategy at the same time. In addition, the Linear Bargaining Model in this paper comes from Nash Bargaining Model and refine it. In this model, the Nash Bargaining Solution will be a special case. In other words, this paper reduces constraints placed on and generalizes the Nash Bargaining Model,
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