A study of product involvement and the degree of accessibility to product on internet and consumer purchase behavior on internet
碩士 === 國立東華大學 === 企業管理研究所 === 86 === Due to the rapid development of internet, it has been applied inmany business activities. Especially, the application of WWW(World Wide Web) on internetshopping is the most significantadvancement. Most marketers have viewed WWW as a new marketing channel. The ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08782849897431298715 |
| Summary: | 碩士 === 國立東華大學 === 企業管理研究所 === 86 === Due to the rapid development of internet, it has been applied inmany business activities. Especially, the application of WWW(World Wide Web) on internetshopping is the most significantadvancement. Most marketers have viewed WWW as a new marketing channel. The main purpose of this research is to analyze the impact of product involvement and degree of accessibility to product on on internet and consumer purchase behavior on internet.
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