| Summary: | 碩士 === 國立東華大學 === 企業管理研究所 === 86 === Retail store is a combination of products and consumers at the the same time and place.Therefore retail store must sale the right product to the rightconsumer at the right time,any incorrect time,place and product mix will reducethe performance of retail store. The author discussed the product assortment and scale of computer,communication and consumer electronics retail store in Taiwan. Throughout the paper, the author found the factors of product,consumers,company and environment will influence the type of 3C (computer,communication,consumer electronics) retail store.
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