A Study on the Relationship between Product Image and Product Form of Microelectronic Products

• Main Authors: Ma, Yung-Chuan, 馬永川
• Other Authors: Chang Ming-Chuen
• Format: Others
• Language: zh-TW
• Published: 1998
• Online Access: http://ndltd.ncl.edu.tw/handle/51980493777408391481

碩士 === 國立交通大學 === 應用藝術研究所 === 86 === How to faithfully communicate the designer''s idea to the users through productdesign is always the frequently discussed issue in the field of industrial design.Whether the designers and the users can perceive the image of a specific product in the same way during this communication process? Whether thespecial form treatments been adopted to express the meaning of a product can beexactly received by the users?To explore the above issues, we use microelectronic products as examples in thisstudy to conduct a comprehensive investigation. First, through a questionnairesurvey, we summarized that the most expected 5 images to be perceived in microelectronic products are high- tech, efficiency, lightness, high class, and delicacy. Then the sampled product photos were presented to subjects to make various evaluations. Through analysis of SD, factor analysis, and MDS analysis, the subjects'' perception of these images along the evaluated products wererevealed and a perceptual map of these products was derived. The perception of design subjects was compared to that of non-design subjects. Finally, throughmorphological analysis in these products, the critical form elements and approaches of form treatment among these products were extracted. By usingmultiple linear regression, the relation between each image and form featureswere concluded. These findings can be further applied not only to establish thedesired image in designing products, but to shorten the perceptual gap betweendesigners and users.