| Summary: | 碩士 === 國立交通大學 === 應用藝術研究所 === 86 === How to faithfully communicate the designer''s idea to the users
through productdesign is always the frequently discussed issue
in the field of industrial design.Whether the designers and the
users can perceive the image of a specific product in the same
way during this communication process? Whether thespecial form
treatments been adopted to express the meaning of a product can
beexactly received by the users?To explore the above issues, we
use microelectronic products as examples in thisstudy to conduct
a comprehensive investigation. First, through a
questionnairesurvey, we summarized that the most expected 5
images to be perceived in microelectronic products are high-
tech, efficiency, lightness, high class, and delicacy. Then the
sampled product photos were presented to subjects to make
various evaluations. Through analysis of SD, factor analysis,
and MDS analysis, the subjects'' perception of these images along
the evaluated products wererevealed and a perceptual map of
these products was derived. The perception of design subjects
was compared to that of non-design subjects. Finally,
throughmorphological analysis in these products, the critical
form elements and approaches of form treatment among these
products were extracted. By usingmultiple linear regression, the
relation between each image and form featureswere concluded.
These findings can be further applied not only to establish
thedesired image in designing products, but to shorten the
perceptual gap betweendesigners and users.
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