A Study for Factors Influencing the Export Channel Choice of Taiwan Mechanical Companies

• Main Authors: Chiang, Chang-Yi, 江長意
• Other Authors: Kuang-Hua Chen
• Format: Others
• Language: zh-TW
• Published: 1998
• Online Access: http://ndltd.ncl.edu.tw/handle/64500426492597793751

碩士 === 國立交通大學 === 管理科學研究所 === 86 === As the international competition is becoming more and more critical, Taiwan mechanical companies are forcing to face a more difficult business environment. Therefore, building well-organized international marketing network has become one of the key points for mechanical companies in developing their international competitive advantage. And the question about factors influencing export channel choice is the question must be made clear in the developing process. For this reason, the purpose of this research is to find out the major export channels used by Taiwan mechanical companies and the key factors influencing their channel choice. In this research we classified various export channels into four types: domestic intermediate, foreign intermediate, branch subsidiary and direct sale. A well-designed questionnaire was sent to 500 mechanical companies to collect needed data and non-parametric statistical methods were used to analyze these data. We expected to find out the channel most commonly used by mechanical companies and discover key factors influencing their channel choice. The research result shows that 12 of 18 possible factors have significantinfluence on mechanical companies'' export channel decision process. And the relationship between four channel types and twelve key factors is conducted into a form. Taiwan mechanical companies can use this form to give themselvessuggestion and then choose a channel that best fit their need.