| Summary: | 碩士 === 國立交通大學 === 管理科學研究所 === 86 === As the international competition is becoming more and more
critical, Taiwan mechanical companies are forcing to face a
more difficult business environment. Therefore, building
well-organized international marketing network has become
one of the key points for mechanical companies in
developing their international competitive advantage. And the
question about factors influencing export channel choice is the
question must be made clear in the developing process. For
this reason, the purpose of this research is to find out the
major export channels used by Taiwan mechanical companies and
the key factors influencing their channel choice.
In this research we classified various export channels into four
types: domestic intermediate, foreign intermediate, branch
subsidiary and direct sale. A well-designed questionnaire
was sent to 500 mechanical companies to collect needed data and
non-parametric statistical methods were used to analyze
these data. We expected to find out the channel most commonly
used by mechanical companies and discover key factors
influencing their channel choice.
The research result shows that 12 of 18 possible factors have
significantinfluence on mechanical companies'' export channel
decision process. And the relationship between four channel
types and twelve key factors is conducted into a form. Taiwan
mechanical companies can use this form to give
themselvessuggestion and then choose a channel that best fit
their need.
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