An Examination on Chinese Websites in Taiwan : An Industry Analysis on Push Media
碩士 === 國立交通大學 === 傳播研究所 === 86 === Push medium is a new technology which is used to distribute data and information over the Internet. It is an efficient way for users to obtain information because it saves users lots of time for waiting and filtering inf...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/22501833376906787562 |
| Summary: | 碩士 === 國立交通大學 === 傳播研究所 === 86 === Push medium is a new technology which is used to distribute data
and information over the Internet. It is an efficient way for
users to obtain information because it saves users lots of time
for waiting and filtering information from the Internet.The main
purpose of the study was to examine the current development and
its future potentials of the push medium . The model of Five
Forces Analysis developed by Porter(1984) was employed for an
industry analysis on push medium .Two research methods ,
intensive interviews and secondary data analysis,were used for
the examination of push medium in Taiwan. The detailed findings
of the study were discussed in the paper.
|
|---|