| Summary: | 碩士 === 國立交通大學 === 傳播研究所 === 86 === From the viewpoint of social shaping of technology, this
paper makes discussions on the social force(e.g., huamn
interactions and uses of consumers)that influence the
development of "CATV" in that community.The concept of commodity
is used as an analyzing method; also, a model that combines the
frames of reference towards the 3 stages of development of
"CATV" is presented.Later, the operator''s personal "CATV"
maintaining experiences are portrayed.Finally,this paper makes
its explanations on the changing commodity concept of antenna
services from the economic and cultural perspectives. From
the concept of commodity,we find CATV had gone through a great
change from the concept of thw3 wireless TV station programs to
that of programs else,both in form or in content. Besides, the
vague concept towards "antenna services "and the flexible
charging model between the operator and the inhabitants maywell
give a comparison to the CATV systems which have distinct
exchangingmodels today. From the viewpoint of economic-
cultural aspect, the decline of the CATVmay have relationships
with the changing environment from the agricultural society with
highly human interaction to the industrialized society
withaspiration for personal consumption. The traditional CATVs
in the countryhave been gradually annexed by the CATV system
operators with great capital. From the social shaping view,
this paper has two findings. First, the newsocial demands
intrigued the development of "CATV", and the inhabitants''new
demands on TV viewing has made the operator develop the "CATV"
that they needed. Secondly,new social uses of the "CATV" would
change the commodityconcept of antenna services. That the
inhabitants accessed the programsbeyound the 3 wireless TV
stations changed the commodity concept of antennaservices that
had been dependent on the 3 wiireless TV stations before. In
short, the development of "CATV" is the result of the
interactionsamong the operator,local inhabitants, and the whole
society. The view alsosupports the observations of Williams.
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